PlayersTV × Wilson4Q — Phase 1 & 2 Partnership Plan
By Athletes. For Fans.
Powered by Wilson4Q.
Turning Your Audience into Daily Wellness Customers.
"The audience isn't hypothetical. The channel already exists. This plan puts proof on it."
The Why · Customer Base
Catch the habit before it forms around someone else.
18–25 is the single best window in a person's life to become their default brand — and it is the audience already opting into wellness on its own. Whoever owns the daily wellness habit owns the next twenty years of this viewer.
Why the Athlete Collective tells the story
Gen Z trusts athlete and peer recommendation over advertising. PlayersTV's athlete-owners are the ad — and the Collective is the campaign that never ends.
A 12-month scored arc, played out publicly, is native content for the feeds this audience already lives in — not a flight that expires.
554,298 NCAA athletes carry the story; one institutional license reaches all 19.6M US college students as logged-in PlayersTV viewers.
Gen Z doesn't want to just learn about greatness. They want to know HOW to do it for themselves.
The Real Opportunity
The Gap Is The Prize.
No one owns the digital real estate underneath sports and wellness. The market is massive, fragmented, and bleeding its best customers. Wilson4Q is the first operating layer that connects athletes and wellness customers of every age — and PlayersTV is the channel that puts a face on it.
70% of youth athletes quit before high school. College athletes face a mental-health crisis. Pros burn out. Institutions spend billions acquiring talent — then lose it.
Youth, college, pro, corporate wellness and everyday fitness all run disconnected apps and programs. No shared data. No shared language. No layer underneath.
Chatbots don't know the athlete, the coach, the moment or the emotional-fitness score. There is no personalization engine built for performance and human resilience.
Why Wilson4Q
Every signal in. One live score out.
Athletes leak data across a dozen apps, modalities and modifications. Wilson4Q is the proprietary math that reads all of it in real time, scores all four quadrants — physical, mental, emotional and purpose — into one EFI score, and pinpoints exactly where performance is hindered.
What We Built
The operating infrastructure for every level of sport.
Wilson4Q is not a single app. It is the layer that sits underneath athletes, teams, departments and institutions — turning fragmented wellness data into one live score, one shared language, and one intervention system. College is the entry point because it is the most concentrated, measurable audience in sport — and the one PlayersTV wants next.
Elite performance · national teams · career transition
Market entry · 19.6M students · 554K NCAA athletes
Year-round training · recruiting pipeline
Habit formation · 8M+ US athletes
One engine
Proprietary EFI™ scoring that reads physical, mental, emotional and purpose signals in real time.
Three surfaces
Athlete, squad and campus views — each with the right permissions, insights and actions.
Infinite scale
From one team to every level of sport. Same architecture. Same score. Same operating system — all of it able to carry PlayersTV content.
Why this doesn't compete with what people already use
One Score. Every App. All on Device.
Wilson4Q synthesizes signals from every wellness and training app a person already uses into a single Emotional Fitness Index — and tells them what to do next. Nothing has to be ripped out, so adoption is a download, not a migration.
- ›On-device first — the private data stays on the phone
- ›Sits underneath the tools schools, teams and fans already have
- ›One score everyone reads: athlete, coach, campus — and PlayersTV
Sleep and HRV are trending up while mindfulness minutes dropped. Hold training load, add a 10-minute breath block before your evening session.
The What
Go To Market Strategy.
Strategy and calendar for both phases — 18 months from partnership to full run-rate. One motion: the story introduces Emotional Fitness while the platform is sold underneath it.
30 elite and transitioning athletes. Six squads of five. Nine months, culminating in the Summit. The output is a validated EFI™ dataset, a case-study library, and the audience that seeds the consumer platform — produced with PlayersTV as The Big R.
The same platform deployed into colleges, youth sports organizations and pro teams — carried by the Summit's validated dataset, not by a pitch. Every campus license is a new logged-in PlayersTV audience.
One motion: the story sells Emotional Fitness, the platform is sold in parallel.
Phase 1 · Nov 2026 – Jul 2027
The Athlete Optimization Collective
A nine-month program for 30 elite and transitioning athletes, culminating in the Summit. Six squads of five — the output is a validated EFI™ dataset and case study. Drawn primarily from PlayersTV's own athlete-owner network across the NFL, NBA, WNBA, and MLB, with NHL, NCAA, and military-veteran squads completing the cohort.
The Big R — A PlayersTV Original
An episodic, non-scripted documentary series built on the Collective — produced natively for PlayersTV's existing platform. Thirty athletes, six squads, twelve months. Every episode is a transformation arc; every arc is measured by Wilson4Q. The story is the product, the metrics are the proof, and PlayersTV's own channel is the distribution — not a deal still to be won.
Partners Pay In
Technology, longevity, and vertical brands buy their way into the narrative — on-camera integration plus data placement.
Ad & Licensing Revenue
PlayersTV already monetizes 200M+ monthly ad impressions. The Big R launches into that inventory at premium CPM as a flagship original.
Fan Ownership Tie-In
PlayersTV's 2,100+ fan-investor shareholders become Wilson4Q's earliest app users — an existing owner base, not a cold funnel.
The GTM Engine
Episodes funnel viewers into the Wilson4Q app. Watchers become users. PlayersTV's fan-owners become the Collective's first followers.
Year One Revenue
| Revenue stream | Structure | Illustrative Year 1 |
|---|---|---|
| Technology & Data Partners | 6–8 partners at $150K–$400K each | $1.5M – $3.0M |
| Vertical Sponsors | 4–6 slots at $100K–$250K each | $0.6M – $1.2M |
| PlayersTV Advertising & Licensing | Premium CPM inventory plus content licensing | $0.5M – $2.0M |
Illustrative Year 1 range: $2.6M–$6.2M across the three streams — revenue potential, not a commitment.
Phase 1 · Wilson4Q on PlayersTV
Athlete. Squad. The Whole Collective.
The live product, in app — one athlete's score, then the squad, then every league on one scoreboard. Fans watch The Big R on one screen and run the same system on the other — content on the first screen, Wilson4Q on the second, one dual experience.
In app · Day 98 · Week 14 of 52
Meet Marcus.
34. Former NFL wide receiver. Nine seasons. Involuntary retirement. One EFI™ score, four quadrants, scored daily.
- ›EFI™ 76 — Phys 81 · Ment 67 · Emot 76 · Spir 58
- ›Wilson4Q intelligence prompts the next session, not a generic plan
- ›Baseline on Day 1 → a measured arc over 365 days
Phase 2 · Aug 2027 – Apr 2028
Bring College Audience to PlayersTV through wellness.
The same product the Collective runs, deployed on campus — student-athlete, coach, and whole-campus views on one license. Wellness is the daily habit; PlayersTV content is what the habit unlocks.
Jordan's app · day one
Wilson4Q Campus · Sophomore · Basketball
Meet Jordan.
Same product, same EFI™ engine as the Collective — running on a campus roster instead of a pro cohort.
- ›One screen: a single EFI™ score plus the four quadrants behind it
- ›Day one — Physical 82 masked Emotional 48 and Purpose 38
- ›Six months later — EFI 84, with Purpose up 38 points
- ›Daily readiness signal, not a wellness survey
Phys 82 · Ment 61 · Emot 48 · Purp 38
Phys 83 · Ment 67 · Emot 62 · Purp 44
Phys 85 · Ment 74 · Emot 74 · Purp 62
Phys 88 · Ment 80 · Emot 79 · Purp 76
Colleges
Athlete and student wellbeing measured across every roster and residence, tied directly to retention.
Youth Sports Orgs
A shared score and language that keeps kids in the game past high school.
Pro Teams
Performance and transition intelligence for active and exiting players — the same transition moment PlayersTV's own athlete-owners have lived.
Sold on the Fiscal Year
Universities buy on a fifteen-month clock. The deployment strategy runs the entire sales cycle during Phase 1, so Phase 2 opens with signed contracts, not a pipeline.
| When | What happens |
|---|---|
| Nov 2026 | Institutional outreach opens. |
| Jan–Mar '27 | Formal proposals submitted. |
| By Aug 31, 2027 | FY budgets finalized; contracts signed. |
| Sep 1, 2027 | Phase 2 formally launches. |
| Fall 2027 | First paying college cohort live. |
| Apr 2028 | Institutional footprint established. |
The Scale of the Opening
Mockup — Human In The Loop
Sarah's Journey. 3 Phases. 12 Steps. All Wilson.
Wilson guides Sarah through the full Emotional Fitness Index program — 14 days per step, one daily surprise unlock revealing something new about herself across any of the 4 quadrants. The circle completes when she arrives home.
Built on a gaming engine: every step runs on the Hero's Choose Your Adventure engine — so PlayersTV content, real-life experiences, and campus opportunities surface naturally throughout the adventure across a school year.
EFI
Discovery
The hero hears the call
Something feels off. Wilson surfaces the signal in Sarah's data and helps her name what she's been ignoring.
Resistance is real and expected. Wilson validates the pushback and reframes it as strength, not failure.
Releasing patterns that no longer serve her. Wilson tracks what drops from her stress profile as she lets go.
Seeing herself clearly. EFI baseline is set. The hero is ready to move.
Adventure
The hero enters the unknown
Sarah trains her personal AI model. Her language patterns, emotional triggers, and quadrant strengths become truly hers.
Who holds her? Wilson maps her support ecosystem and identifies gaps. Relationships get scored in the 4 quadrants.
The core fear is named and faced. Wilson tracks cortisol and HRV through the confrontation in real time.
Integration of shadow and strength. Sarah's EFI shows the two halves syncing. The graph becomes something beautiful.
Homecoming
The hero returns transformed
Her unique wound becomes her unique gift. Wilson surfaces the pattern she was always meant to understand.
Most Valuable Pattern. Sarah sees her EFI peak mode — the conditions that make her most alive. Wilson memorises it.
Full 4-quadrant map is revealed. Mind, Body, Emotion, Spirit — all scored, all connected, all hers.
Sarah arrives home — to herself. EFI is no longer a score. It's a mirror. And she knows who she's looking at.
Every morning during each 14-day step, Wilson surfaces one surprise insight hidden in Sarah's data — something she didn't know to look for. It might be a pattern in her sleep the night before a hard conversation. A body signal that appears every Tuesday. A quadrant she's been avoiding without knowing it.
Today's surprise: Your EFI always drops on Day 3 after a high-intensity week. Wilson has noticed it 4 times. This pattern has a name.
Tomorrow's surprise is waiting. Come back to unlock it. 🔒
Every daily surprise maps to one of these
Beliefs, stories, cognitive patterns
Physical signals, HRV, stress load
Feeling patterns, triggers, resilience
Purpose, meaning, aliveness index
The Coaching Marketplace
The score finds the leak. A coach closes it.
Every athlete's quadrant profile routes them to a certified Emotional Fitness Coach — matched on the leak, not on a directory search. Booked in-app, paid in-app, scored after every session.
Former D1 captain · 9 yrs coaching
Ex-NFL WR · clinical-supervised
PhD Sport Psychology
S&C + breathwork certified
Career-transition specialist
Family systems, athlete focus
Students earn credits. Boosters and alumni fund them — the money flows to the student first and the session second.
Booster club, alumni group or collective funds a credit pool
Wilson4Q matches credits to students by quadrant need & earned activity
Student books the coach, counsellor or athlete they want
Session scored — funders see anonymised EFI lift, not private notes
18-Month Roadmap
Month by Month to the Summit.
Three tracks run in parallel from Month 0 — the cohort and the show, the product build, and institutional sales. Everything builds toward July 2027, then scales through Year 2.
Cohort & Show
30 athletes, 6 squads
Product & Tech
App MVP → dashboards → scale
Sales & Colleges
Pipeline → proposals → signed
MMilestoneSSummit · July 2027
| Period | Milestone | What it unlocks |
|---|---|---|
| Nov '26 | Partnership aligned; cohort selected; app MVP live | Technology & sponsor partner talks open |
| Dec '26–Feb '27 | Coaching begins; sizzle reel filmed with PlayersTV production | College pipeline opens |
| Mar '27 | Squad and coach dashboards live; Summit production begins | Formal college proposals out |
| Apr–Jun '27 | College outreach; partner integrations; validated EFI dataset builds | Committed institutional deals build |
| Jul '27 | SUMMIT — The Big R launches across PlayersTV distribution | Subscriptions begin; audience becomes wellness customers |
| Aug–Oct '27 | College scale-up; first 5–10 schools signed | FY budgets finalized; Phase 2 launches |
| Nov '27–Apr '28 | Platform hardened; first paying college cohort live | Institutional footprint established |
After July, dates clump into quarters. Revenue from the Summit forward funds Phase 2 scale.
Nov '26 → Apr '28
Show launch + subscriptions begin
Institutional footprint by Year 2
What This Earns
Phase 1 & 2 Prove It. This Is What Comes Next.
Wellness Industry SDK
Wilson4Q's proprietary Small Language Model, fine-tuned on the validated EFI dataset, licensed to wearables and corporate wellness.
Coach Network at Scale
The Emotional Fitness Coach certification network scaling from 25 to 50 to 100 coaches.
Real-World Infrastructure
The platform and the PlayersTV brand extended into physical, co-branded locations, athlete-owner events, and media activations.
Phase 1 and Phase 2 are the entire focus of this plan — these later stages are the destination those two phases are built to earn, not part of the work being introduced here.
The Founder · The Science Behind the System
Janice Taylor — Inventor of the Science of Emotional Fitness.
Proudly born and raised in Saskatchewan, Canada. Harvard scholar. 3× tech founder. Bestselling author. Honorary Captain of the Royal Canadian Navy, appointed by the Prime Minister of Canada. Janice spent 30 years asking why people hurt — and then built the answer: the world's first measurable framework for emotional health, now operationalized as Wilson4Q across professional sports, youth programs, universities, and the global $7.8T wellness industry.
Appointed by the Prime Minister of Canada, Janice serves as Honorary Captain of the RCN — a role she holds with deep gratitude and a lifelong commitment to honouring the courage, sacrifice, and service of Canada's sailors and their families. The same ethos — no one wins alone — that powers this partnership.
The Wilson4Q Team · Advisors & Research Council
The Team Behind the Intelligence.
A multidisciplinary team at the intersection of psychology, AI, sports, and human performance — with the clinicians, researchers, and operators sharpening the EFI Score.
Leadership & Research
Advisors & Research Council
Next Steps
Sign. Launch. Prove It.
Four steps from this page to a November 1 launch.
Align on the partnership concept and the Phase 1 scope — a November 1 start.
Recruit the 30-athlete Collective and coaching team from the PlayersTV network.
Launch the app, sizzle reel, and original content powered by Wilson4Q.
Open the college pipeline so Phase 2 launches with signed institutional contracts.
Ready to talk.
or email janice@wilson4q.comBy athletes. For fans. Proven by Wilson4Q.
PlayersTV × Wilson4Q
Your audience becomes your daily wellness customers.
The content is yours. The habit is ours. Together it becomes a platform the next generation of sports fans grows up inside.
On-device EFI™ engine, white-labeled to PlayersTV
30 athletes, six squads, 12 months of original story
Daily scoring that turns viewers into active users
Confidential — For Discussion. © 2026 Wilson4Q. Prepared for PlayersTV Leadership.